‘AION’ fears seem overblown as MMO growth rolls on. After the frenzy of positive AION sentiment ended abruptly, the success of the game became investors’ greatest fear. While Shanda did not break out its results exactly, we believe AION was the source of Q2 growth and better-than-expected Q3 guidance.
Other revenue was responsible for the upside. It is timely that Shanda’s other revenue outperformed because it is the chunk of revenue that constitutes Shanda’s nongame assets. Against increasing skepticism that Shanda can ever build this business into a significant revenue contributor, it appears to have gained traction, although it still contributes a small slice of Shanda’s overall revenue.
This is a good entry point in SNDA. SNDA has settled after skepticism around the release of AION and the spinoff of Shanda Games, which presents an attractive entry point. We continue to believe that the company is one of the best-positioned operators in the China online games sector.
Detailed Discussion
Q2 Beat Came from Other Revenue
Shanda Interactive reported Q2 revenue and EPS of $181.1 million and $0.90 versus our estimates of $180.7 million and $0.81. The EPS beat came from lower costs of goods and development expenses relative to our estimates as well as a lower tax rate, which were partially offset by higher S&M and G&A expenses. Shanda also benefited from a government incentive payment in the quarter, but when combined with investment income, the total was not significantly higher than our estimates. In total, the difference from these two items relative to our estimates amounted to $0.02 per share.
Reported Earnings
Sources: Company reports, Pacific Crest Securities estimates
‘AION’ Fears Seem Overblown as MMO Growth Rolls On
Massively multiplayer online game revenue was RMB 1,074.7 million versus our estimate of RMB 1,085.0 million, which was essentially in line. Monthly active paying accounts (APA) were better than we expected at 8.58 million versus our estimate of 7.48 million. However, average revenue per user (ARPU) of RMB 41.7 was below our forecast of RMB 44.2. Shanda attributed the solid growth in users, but offset in ARPU, to greater conversion of new users to paying users in the quarter.
The contribution from AION, Shanda’s newest significant game, was meaningful in the quarter and likely the source of the growth of the MMO business, but Shanda maintained its policy of not releasing data on individual games. Even though it is not entirely clear, we believe its core business was essentially flat in Q2, potentially with modest growth, and that the addition of AION was the main catalyst of growth.
Casual games revenue was below our forecast. Q2 revenue was RMB 102.9 million versus our estimate of RMB 108.0 million. Shanda has not been able to drive growth in its casual business, even as it spends on the development and licensing of new titles. We believe that the casual game industry is growing in China, but other vendors, especially Tencent, are the beneficiaries of the growth. Casual APAs were 1.86 million and ARPU was RMB 18.4 versus our estimates of 1.75 million and RMB 19.9, respectively.
Other revenue was the big surprise in the quarter. It contributed RMB 59.6 million versus our estimate of RMB 45.0 million. It is timely that Shanda’s other revenue outperformed because it is the chunk of revenue that constitutes Shanda’s nongame assets. Despite increasing skepticism that Shanda can ever build this business into a significant revenue contributor, it appears to have gained traction, although it still contributes a small slice of Shanda’s overall revenue.
Active Paying Accounts Continue Their Ascent
Sources: Company reports, Pacific Crest Securities
Modest Decline in ARPU (RMB) from Higher APAs
Sources: Company reports, Pacific Crest Securities
‘AION’ Expansion Should Help Maintain Growth
Shanda released an expansion for AION in August that has stabilized growth in the game. While it clearly prefers not to discuss individual titles, Shanda did mention that it is pleased with the reception of the expansion. Further, Shanda will release another expansion in Q4 that should provide another boost to maintain momentum. While our expectations have remained relatively muted, even with the extremely positive response following beta testing last spring, AION continues to be a very positive contributor to growth for Shanda.
This Is a Good Entry Point in SNDA
With a rapidly growing Internet user base and continued strong results, the online game industry in China is underappreciated, in our view. Shanda is a market leader and a pioneer of Chinese online gaming’s revenue model, and has a well-diversified and leading game portfolio. SNDA has settled after skepticism around the release of AION and the spinoff of Shanda Games, which presents an attractive entry point. With SNDA trading at 128x our 2010 GAAP EPS estimate of $4.00, we continue to believe Shanda is underappreciated, and one of the best-positioned companies in the China online games sector.